Friday, May 30, 2008

Update: There's no getting rid of the "smug guy in the hoodie"

In November 2006 I reported rumors that the fellow playing the "Mac" in the "I'm a Mac"/"I'm a PC" commercials for Apple was on his way out.

Eighteen months later, he's still there. Here's the "director's cut" version (oy!) of "Sad Song," which is currently getting a lot of airplay in its edited-down form:

And if you're curious, here's how the campaign transports to the UK:

Paraphrasing Shaw: Two nations, separated by a common marketing blitz.

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