Wednesday, July 29, 2015

Acknowledgement to the works of Billy Wilder

New Jersey Gov. Chris Christie is reportedly purchasing $250,000 of advertising time on Fox News in an attempt to help secure a place at the network's August 6 debate. Christie's ad buy is more evidence that Fox News' debate -- the first of the presidential cycle -- is proving lucrative for the network.

In a controversial move, Fox News is using polling to cap the number of debate participants at 10. Super PACs supporting Republican presidential candidates Rick Perry and Marco Rubio have already purchased millions of dollars of ad time on Fox. An adviser to a group of super PACs backing Perry explained to the New York Times that their ad buy on Fox News and other cable channels was intended to raise Perry's national profile in hopes of getting the former Texas governor "on that debate stage."

The Times' Jeremy Peters notes of Christie's ad buy, "Because Fox will use the candidates' standing in national polls to whittle down a field of 16 Republican candidates, the exposure that comes from a national cable television buy is extremely valuable. And while Mr. Christie's standing in the top 10 is fairly sturdy -- but not guaranteed -- this ad buy is aimed to help buttress his standing."

Citizen: You're Chris Christie. You used to be a presidential candidate. You used to be big.

Gov. Christie: I am big. It's the debates that got small.

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