Tuesday, May 26, 2015

The headline that captures why I'm pretty much fed up with the big-studio/social-media nexus

To spell out what's wrong here:

1. I'm bored to death with the cult of the spoiler. I'm so old I remember when spoilers were a thing to be avoided, not a something that the studios feed beginning six months in advance – drip, drip, drip, like water torture – to eager sites who live for that "Look! There's Harrison Ford's elbow in this shot from the set of The Force Awakens!" moment. Or: "Wow! Your head will explode when we speculate about the possible meaning of every shot in this just-dropped 30-second trailer for Season Two of __________ !" Bored, bored, bored.

2. Legos used to be about creativity and imagination. The fact that what you built with them didn't always look exactly the thing you were picturing in your head was part of the point.

3. And I'll accept that Marvel and DC are prepared to dig deep for their movie concepts these days, even if that means an Ant-Man movie starring Paul Rudd. But, a Lego set for an Ant-Man movie? Honkie, please. And the notion – no less offensive if it's true or false – that a Lego set for a minor movie which won't be released for another two months might somehow contain a "spoiler?" That's the very opposite of a spoiler.

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