It's arguably a bit thick for NPR's Scott Simon to call Rod McKuen's lyric works the cheeseburger to poetry's haute cuisine, although perhaps his point is fair: he (McKuen) was widely mocked, and also extremely popular (again, McKuen).
McKuen died last week at 81. He left behind a resume with over 30 books, close to 70 vocal and spoken-word albums, and over a dozen soundtracks on it. That's a lot of cheeseburgers. Somebody was buying.
Here's the title track from one of his soundtracks:
I'll even confess I wasn't a huge McKuen fan myself, although the sheer output has to be respected. Mostly I like him because of the fact that most people haven't a clue who his most vocal critics even were.