Or, as la Bee rephrases the problem to a blithely smiling GOP strategist:
"It's like the Republican Party is a shit sandwich--how do you get Americans to eat the sandwich?"
Turns out the answer is surprisingly simple, but be warned: Watch this clip and you've eaten your last Klondike Bar:
By the way, that Republican strategist, Kellyanne Conway? Here's her idea of "strategy." And here. And here. Amazing to think you can earn a living doing that. Wonder if this will go on her clip reel?