"I can't tell you how many denim shirts I've bought for candidates," said one media strategist. "If the cost of the ad is $10,000, you bill the campaign $10,075 to cover the shirt."
Why weren't Palin's clothing and accessory expenses buried somewhere, so that reporters wouldn't find out about them? That's where the political malpractice occured, say disgruntled Repubs.
I suppose you could paraphrase this, not too charitably, as "the crime was the absence of a cover-up," but you get the point:
How on earth did they let this story slip out there, in a political world where $400 haircut stories can stay wired to a candidate's tail for months? Doesn't anyone at the McCain campaign know how to play this game anymore?