Thursday, January 31, 2008

The unforgiving minute

We already knew it was a bad season for the Republican "brand."

Now Eric Boehlert counts the ways in which the GOP's main communication organ for its brand--FOX News, not long ago the standard toward which all cable news was slouching--is struggling as well.

The point is that Fox News years ago made an obvious decision to appeal almost exclusively to Republican viewers. The good news then for Fox News was that it succeeded. The bad news now for Fox News is that it succeeded. […]

The most obvious signs of Fox News' downturn have been the cable ratings for the big primary and caucus votes this year, as well as the high-profile debates. With this election season generating unprecedented voter and viewer interest, Fox News' rating bumps to date have remained underwhelming, to say the least.

Minute's up.

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