Three little words

VoteVets.org has a choice new spot that will run until the election on CNN and FOX. It's pretty smart--its punchline bores into your brain like a gum jingle and stays there, in large part because of Gen. Wesley Clark's throbbing, Sherman-Potteresque, "war-is-hell-boys" delivery. (Quicktime format.)

I think its central meme--a nice, two-iamb, bumper-sticker sized thought unit--might have been able to do even more damage to the GOP if it had been run earlier. It's not like the message is terribly time-sensitive.

With George "On-Message" Bush becoming his own worst campaign enemy--unable to resist turning the conversation back again and again to Iraq, whether because of stubborn petulance or the simple lack of anything else to point to in his defense--steeping voters in those three magic words would almost certainly throw fuel on the flames of the GOP's current predicament.