Tuesday, February 21, 2006

Net neutrality: The NYTimes checks in

Net neutrality--the principle that Internet service providers should not be able to shake down web content providers using the threat of limiting their traffic unless they pay tribute to the ISPs--is getting its time on the public radar screen.

Most recently, the editors at the Times have weighed in on this, calling it "an issue where the public interest can and should trump the special interests."
It has occurred to the service providers that the Web sites their users visit could be a rich new revenue source. Why not charge eBay a fee for using the Internet connection to conduct its commerce, or ask Google to pay when customers download a video? A Verizon Communications executive recently sent a scare through cyberspace when he said at a telecommunications conference, as The Washington Post reported, that Google "is enjoying a free lunch" that ought to be going to providers like Verizon.

The solution, as far as the I.S.P.'s are concerned, could be what some critics are calling "access tiering," different levels of access for different sites, based on ability and willingness to pay. Giants like Walmart.com could get very fast connections, while little-guy sites might have to settle for the information superhighway equivalent of a one-lane, pothole-strewn road. Since many companies that own I.S.P.'s, like Time Warner, are also in the business of selling online content, they could give themselves an unfair advantage over their competition.

If access tiering takes hold, the Internet providers, rather than consumers, could become the driving force in how the Internet evolves. It would be those corporations' profit-driven choices, not users' choices, that determine which sites and methodologies succeed and fail. They also might be able to stifle promising innovations, like Internet telephony, that compete with their own business interests.
Oregon angle:
Most Americans have little or no choice of broadband I.S.P.'s, so they would have few options if those providers shifted away from neutrality. Congress should protect access to the Internet in its current form. Senator Ron Wyden, an Oregon Democrat, says he intends to introduce an Internet neutrality bill, which would prohibit I.S.P.'s from favoring content providers who paid them fees, or giving priority to their own content.

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